When selling life insurance, many producers mistakenly let the customers focus on small policies that mostly take care of funerals and internments. Clients who are shopping around for insurance to cover their final expenses are better left to affiliate marketers and other third parties who can use algorithms to better steer such folk to more specific insurers and policies that suit their needs.

The telephone remains the best tool to establish meaningful remote communications with a prospective client when selling life insurance. You get the personal connection of having a client in your office but without the time or expense of travel. That means more opportunities to engage more life insurance leads and adding a significant percentage to your book of business.